Bvlgari The renowned Italian firm specializing in luxury watches, jewelry and perfumes, will be acquired by the French group LVMH, for which it has reached an agreement with the Family Bvlgari to buy 50.4% of its shares, value of 4.300 billion euros against the 3,700 euros that were handled early, and thus strengthen its international leadership position in the luxury sector, dominated by an empire with more than fifty brands. The company Moët Hennessy Louis Vouitton (LVMH), has chosen the route of acquisitions to grow in recent years to achieve it, goes a step further with this operation within strategy, and it is the biggest expense of the company in 10 years. The purchase will increase the area Bvlgari watches and jewelry group, which currently represents 5% of turnover. With this transaction, LVMH, has taken the checkbook up to eight times in 2010 to buy companies, is expanding its range of brands including Louis also include Loewe Vouitton or Moët, TAG watches Hublot Heuga or the Kenzo fashion house, Dona Karan, Dior, currently in the foreground over the firing of John Galliano, or Sephora cosmetics stores. However, it also operates in the travel industry and high quality media, where publishes the newspaper Les Echos. To purchase Bvlgari, founded in 1884, LVMH's latest move was hostile input in the capital of the signing of luxury leather goods and Hermès, where it controls 20% since October. The purchase was made without knowledge of the founding family of Hermes, which owns 70% of the company. Thanks to this expansion strategy, LVMH received in 2010 a profit of 3,032 million euros, representing a 72.7% increase over the previous year. Also, its turnover reached a record 20,320 million euros, a 19.1% increase. Bvlgari's sales, meanwhile, have grown in the last quarter of 2010 at a rate of 21% and 8% throughout the year with revenues of 1,070 million euros. Looking ahead, analysts note if LVMH will be able to draw from Bvlgari sufficient value to justify its high price. :)
Sotirio Bulgari BVLGARI LE FILM COLLECTION
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