If there is a refreshing concept of all the tablets that appeared in the Mobile World Congress , this is the HTC Flyer. The Taiwanese commitment to the extreme mobility with a device that will not go directly to Honeycomb and whose processor away from the monster-tablets from Motorola, LG and Samsung.
In exchange for this sacrifice of power, HTC Flyer provides very fresh ideas to the segment, such as adding electronic pen or integration with games and movies. The Flyer and other issues talked with Liliana Bolós, Marketing Manager of HTC Spain and Portugal.
Engadget: In HTC have launched their Flyer, a seven-inch device that focuses on the mobility front of the main proposals of the fair. Do you think it makes more sense to bet more on the portability of a device for the home? Is there enough demand for a seven-inch device? Liliana
Bolós: believe that with the tablet will happen something like what happened in the mobile phone market, where there is room for devices of many types, prices and configurations. In HTC we decided to launch first seven-inch model because we believe that a person who needs to spend much time away from home and stay connected can take over with more comfort than a 10, which is more cumbersome. At the same time, a seven-inch screen also retains much of its appeal as a media player for home or car.
That we have now launched a 7-inch tablet does not mean, yes, we're not going to launch other devices with larger screens in the future.
Engadget: are about to get about 100 new tablet to stores there really room for many devices similar in a market that has just been born yet? How do you plan to differentiate the HTC Flyer? Liliana
Bolós: regard to the amount of tablets, I agree with you that are many. Will end as yet. There will be a natural selection and ended up staying a few, the strongest, the best or just best to do the favor of consumers.
There will be a natural selection and ended up staying a few, the strongest, the best or just best to do the favor of consumers.
As for how to differentiate a first filter will be critical will be the brand value that each company has in the mobility market. Having a positive brand image as a maker of mobile phones can get a tablet has better or worse position in the market. After successful or not, and will depend on many factors.
Engadget: The inclusion of an electronic pen almost seems to come back a little to the origins of the first tablet PC, in which it was believed that the stylus was the perfect tool to manage the interface. Why have recovered this accessory? Liliana
Bolós: The HTC Flyer can not only handled with the stylus, but if you're a user who likes, such as take handwritten notes and then transfer via Evernote have that option. You do not want it limited to one type of customer but to cover all possible forms of management exist, from the screen with your fingers run up the onscreen keyboard, or in this case, a pencil that adds extra features.
Engadget: The last Mobile World Congress has brought confirmation that we have moved from war to war device software platforms. What is your view on this? Are you going to focus on a single platform? Will you to continue to maintain more? Liliana
Bolós: Yes, I can assure you that we will continue working with both Android and Windows Phone 7. Clearly, with Nokia's latest move is to encourage the game a lot. Symbian will leave a major gap that the other platforms are going to want to cover. Today and market trends, Android has all the ballots to be who fill the vacuum created by Symbian, Windows Phone but still has much to say, especially after its partnership with Nokia. Of course, this year will be interesting. Phone
Windows still has a lot to say, especially after its partnership with Nokia.
Engadget: There is some debate about whether we have reached an exhaustion of the current formula in mobile telephony. The latest handset features revolve on the same concept. Increase the screen size and resolution of the camera, better processor, but there are few truly innovative movements. Do you think that video games, with proposals such as the 3D screens without glasses, will change the game or stay the same because the current model is what consumers demand? Liliana
Bolós: I think in the end will be a market for a very different profile of users. There is room for 3D screen terminal for users who want a very fast processor and good browsing experience for those who want full integration with Facebook ...
strategy HTC is precisely that, try making phones for all types of public and believe it is the right path.
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